MOBILE MONEY : MTN CAMEROUN FAIT 26,4 MILLIARDS F CFA DE CHIFFRE D’AFFAIRES AU 1ER SEMESTRE 2023
Cette performance a progressé de 22,1% par rapport au 1er semestre 2022, et représente 17,2% du chiffre d’affaires réalisé par le groupe des télécoms dans le pays, appels et internet compris.
Par Joanne Kengne
Malgré la concurrence de son rival direct Orange sur ce marché dans le territoire camerounais, le groupe sud-africain MTN, continue de tirer profit de la percée du Mobile Money. Au 1er semestre 2023, l’entreprise déclare avoir réalisé un chiffre d’affaires de 808 millions de rands, soit environ 26,4 milliards F CFA pour sa branche Mobile Money au Cameroun.
Aussi, le Cameroun est-il également le pays d’Afrique francophone subsaharienne où l’activité Mobile Money du sud-africain MTN est florissante. Fin 2022, l’opérateur revendiquait le leadership du marché camerounais avec un peu plus de 5 millions d’abonnés actifs répertoriés.
Cette performance peut se justifier par le fait que l’opérateur évolue dans un marché encore faiblement exploré. À date, seuls lui et le français Orange opèrent dans ce secteur au Cameroun. Les incursions des banques comme Afriland (Sara Money), Société Générale (YUP), UBA (M2U Money) n’ont pas suscité d’engouement jusqu’ici.
Des performances malgré les turbulences
Nonobstant le gel et la saisie de ses comptes au Cameroun depuis septembre 2022 en raison d’un litige avec l’industriel Baba Danpullo, MTN est engagée à investir dans le secteur des télécommunications au Cameroun. La firme prévoit d’investir plus de 200 millions de dollars dans la technologie et les services réseau, ainsi que 25 millions de dollars pour renforcer son activité de technologie financière via la filiale Mobile Money Corporation au cours des trois prochaines années.
Rappelons que MTN Cameroon a annoncé le 16 mai dernier que sa filiale Mobile Money Corporation (MMC), dédiée aux transactions financières via le mobile, avait obtenu sa licence de prestataire de service de paiement (PSP) auprès du ministère des Finances. «Grâce à cette licence, plus de 5 millions de nos clients qui effectuent des transactions chaque mois peuvent s’attendre à une gamme plus élargie de produits et services fintech innovants et abordables», s’était réjoui Alain Nono, le directeur général de MMC.
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